The Logo of the Beijing 2008 Olympic Torch Relay owes much of its inspiration to the traditional concept of "fire phoenix", and presents the image of two runners holding the Olympic Flame high. As ancient Chinese legend has it, phoenix is the king of all birds, and symbolizes good fortune, eternity, nobility and happiness. The use of the phoenix image in the Torch Relay logo conveys the idea that the Torch Relay will send the best wishes from the Beijing Olympic Games to people all over China and the rest of the world.