Podcast
Some Super Bowl ads fumble, a few score
Updated: 2010-02-09 12:58
 |
Large Medium Small |
Golden Girls actress Betty White plays football, babies talk about "milkaholics" and a house made of Bud Light cans falls slowly apart.
It must be the Super Bowl - or at least the advertising showcase that entertains amid the American gridiron action.
Amid the laughs Sunday night on CBS, advertisers such as Anheuser-Busch and Coca-Cola also put the focus on their products, Villanova marketing Professor Charles R. Taylor said. That marks a turn from ads that were heavy on entertainment but light on salesmanship.
Taylor said he had been disappointed for at least the past five Super Bowls in the effectiveness of ads in connecting with products. Advertisers pay dearly for the airtime - from $2.5 million to more than $3 million per 30 seconds - and marketers say ads work best when they sell the product, as well as entertain.
He figured people would most likely talk more about the game between the New Orleans Saints and the Indianapolis Colts - which was close until the waning minutes - rather than ads.
（中國日報網英語點津 Helen 編輯）
About the broadcaster:
Renee Haines is an editor and broadcaster at China Daily. Renee has more than 15 years of experience as a newspaper editor, radio station anchor and news director, news-wire service reporter and bureau chief, magazine writer, book editor and website consultant. She came to China from the United States.
