Jianbing, a Chinese crepe, attracts New Yorkers

Customers eat Jianbing of Mr. Bing in UrbanSpace food court in New York, the United States, April 17, 2017. [Photo/Xinhua]

Even with one storefront, Goldberg is selling hundreds of Jianbing each day. He is confident this Chinese snack can be something, "Anyway, Americans didn't know much about sushi or burritos back twenty years," Goldberg said, "And they are having them all the time."

The great goal of Goldberg is bringing Jianbing to the world and establishing his own signature brand with Mr. Bing.