Carrying out redesign

A creation by model Liu Wen. [Photo provided to China Daily]

The exhibition also shows Peekaboo bags designed by such celebrities as Zaha Hadid, Naomie Harries and Adele.

Visitors can also design their own bags on an iPad and choose the colors, patterns and materials. VIP customers can customize bags in a private room on the second floor.

Fendi launched its Peekaboo bag in the spring/summer 2009 season and it soon became its must-have product.

To mark the opening of its London flagship store on New Bond Street in 2014, Fendi invited 10 prominent London women, including Gwyneth Paltrow, Adele, Zaha Hadid and Naomie Harris, to design their own Peekaboo bags. Later, they did the project in Tokyo.

Now, it's looking toward China because the country is a crucial market.