Swire Properties, Beijing Music Festival bring high art to capital
Integration
Differing from other sponsors, Swire Properties is also BMF's venue partner.
In 2012, for the first time, BMF presented a large number of its concerts in a creative new venue－The Orange in Taikoo Li Sanlitun.
On Aug 3, 2015 when the 18th BMF convened its news conference, The Red venue, in Taikoo Li Sanlitun North was officially unveiled.
By making the young, fashionable Taikoo Li Sanlitun its home, high art has naturally spread widely and deeply, becoming a part of people's daily life.
The move reflects what Liu Suola, a renowned musician and composer, said, that art should not be treated like antiques kept in museums, but should be modern and charming, and should blend right in with the fast-paced urban lifestyle.
BMF has begun to work alongside INDIGO, Swire Properties' second development near Beijing's 798 art district. The two parties have created a public benefit "family weekend", which allows more local families to come into contact with high art.
