Hollywood's mixed reaction to Disney-Fox merger

Rich Diversity

Naturally, Disney Chairman and Chief Executive Officer Bob Iger is bullish about the deal.

"The acquisition of this stellar collection of businesses from 21st Century Fox reflects the increasing consumer demand for a rich diversity of entertainment experiences that are more compelling, accessible and convenient than ever before," Iger told Xinhua on Thursday.

The move would combine Fox's vast library of films and high-end television programs, such as "The Simpsons," "Modern Family," "The Americans," "This is Us" and "Empire," with Disney's treasure trove of content, including the incomparable "Star Wars" brand, the megahit franchise "Pirates of the Caribbean," the aforementioned Marvel Cinematic Universe and many more.

It would also dovetail the exotic flora and fauna of Fox's "Avatar" with Disney's formidable merchandising machine, a move sure to benefit the real-life incarnation of the Pandora which has already opened in the 12-acre "World of Avatar" theme park in Florida.

Fox's high-quality Fox Searchlight division could bring awards to Disney, while other franchise brands in the IP pool, like "Planet of the Apes," "Independence Day," "Alien" and "Predator," could make entire alternate universes of cross-pollinated, brand-mashing possible.

Disney's massive war chest of hit content would be funneled into living rooms or mobile devices through US video website Hulu, 60 percent of which is owned by Disney, as well as through the two new direct-to-consumer websites that Disney is currently creating.