The top 7 consumer trends from Tmall big data

2 Eating: "Self-heating", semifinished and "ready to eat" food has become popular

As the pace of consumers' life is accelerating, people are expected to make delicious and nutritious food in five minutes. Big data from the Singles Day shopping gala indicated that the number of saves of "self-heating"foods increased 14 times, while searches of semifinished food increased 61 percent and additional purchases of high-nutritional foods such as "ready to eat" bird's nests increased 87 percent.