TV adaptation boosts sales of books
In the past year, TV adaptations have helped to boost sales of books. Ten days after the anti-corruption TV series In the Name of the People was aired in March, the original novel sold out at least one million copies.
Another novel White Deer Plain authored by Chen Zhongshi, was sent into the Top 10 best sellers in several stores after the TV adaptation was aired in June. The TV series even helped to boost tourism in Shaanxi Province, since many viewers were curious to see the life and scenery depicted in the show.
In 2017, there is obviously an increasing number of stories in relation to books, even though not all of them are pleasing or positive. However, the growing public attention on books is already a symbol of the Chinese people's closer attachment to reading.
With the country's calling for a nation-wide reading campaign, it is not hard to estimate that the Chinese people's reading quantity is to further increase.
Here come the most-asked questions: How many books did you read in the past year? Do you have your reading list ready for the coming new year?
