Innovative ways to seek readers abroad

China Intercontinental Press is one of the 38 members of China Book International, a project that provides translation and marketing support to publishers to venture abroad.

Typically, publishers explore different paths to enter the global market, including joint companies or running joint editing teams.

As of 2016, the CBI had backed 2,676 agreements with 603 overseas publishers in 71 countries, to publish 2,973 titles that were translated into 47 languages.

Meanwhile, thanks to Liu Cixin's success overseas with the Three Body trilogy-he won his sixth international award in Spain in November-more Chinese sci-fi works are to be launched abroad, the China Educational Publications Import & Export Corp says.

The Foreign Language Press released in November both Chinese and English versions of Xi Jinping: The Governance of China Volume II. The book can also be bought on Amazon.

The new volume includes 99 of Xi's speeches, talks, interviews, instructions and correspondence in 17 chapters, along with 29 photographs, covering three years from August 2014 to September 2017. The combined global circulation of the two versions of the book had exceeded 10 million by Jan 12, according to China International Publishing Group.

As Chinese works make their mark abroad, this is having an impact on the domestic publishing scene. In 2012, the ratio of total titles bought into China compared to the number sent overseas was 1.88 to 1, while in 2016, it was 1.55 to 1, the CBI says.