"In 2018, we decided to work with the National Museum of China and create national-treasure-themed restaurants for the 17 pieces of collections of Chinese national treasures in the cities where they were originally found," Wat said. "This will help promote the national culture to the younger generation, increase the presence of Chinese culture in the daily lives and enhance cultural confidence."
Li Liusan, vice-director of the National Museum of China, said the authorization to use the intellectual property rights will help integrate traditional culture with everyday life. "We hope children and young people will learn more about Chinese culture as they eat."
"The fast food chain has been in China for over three decades and has always devoted itself into the promotion of Chinese culture," Wat says. "Each of the national treasures represents a moment in history, the kind of culture and the way of life at the time."
She says the company hopes these treasures will not only stay in high school textbooks or museums, but really enter into people's daily lives.
