Targeting sports for brand equity

In 2015, Hisense acquired Sharp's TV business in Mexico and Sharp America's TV line for the North and South American markets. In Europe, Hisense built a network covering Spain, Italy, the United Kingdom, France and the Czech Republic, with its regional head office in Germany.

Last year, Hisense acquired the TV business of struggling Japanese conglomerate Toshiba Corp to further expand its overseas business.

Liu said Hisense would optimize Toshiba's resources in R&D, supply chain or global sales channels, cooperate with and support each other in display technology, provide competitive content operation services for smart TVs for the global market and achieve fast growth in the Japanese market.