Dell targets China's big gaming market with new products
US tech giant Dell Inc unveiled a barrage of tantalizing products in Beijing on Wednesday, with some items targeting game players in response to China’s booming gaming industry and larger-than-expected gaming market.
The company, together with its subsidiary Alienware, launched six new gaming laptops based on the latest high-performance processors from Intel Corp, which are better able to efficiently cool down systems.
Dell also debuted its G Series, a line of personal computers designed specifically for users who prioritize performance and excellent gameplay.
The move came as China has topped the world’s gaming market with annual revenue last year hitting 203.61 billion yuan ($32.2 billion). PC games have long been one of the largest sources of revenue for the Chinese gaming industry.
“China is playing an increasingly important role in the world’s gaming market. Dell PCs, including premium ones, have gained momentum with the development of China’s prosperous gaming market,” said Wang Lijun, senior vice-president of Dell and general manager of consumer and small business for Dell China.
Wang said that Dell will ramp up efforts in providing immersive, collaborative and intelligent products and services in the future.
He made the remarks at the product conference where the company also launched a new family of PCs including Inspiron All-in-Ones, an updated XPS 15 as well as an Inspiron 2-in-1 Special Edition.
The latest PCs adopt Dell Cinema, a function providing an immersive viewing experience that the company launched in January at this year’s Consumer Electronics Show (CES) in Las Vegas.
“We pride ourselves on always bringing the latest innovations to consumers and iterating when new advancements are made available,” said Ray Wah, senior vice-president and general manager of Dell consumer and small business product group, adding that Dell's new products this time are expected to deliver enhanced performance to consumers in China and foreign markets.
