Chinese label holds Autumn/Winter fashion show in Shanghai
Elegant Prosper (EP) held its 2018 Autumn/Winter fashion show at the 1862 Fashion Art Center in Shanghai’s Pudong New Area on Wednesday.
The show was themed "Ying Hui", which in Chinese means "pure water that flows in a circle", a reference to life and looking forward to the future that is drawn from the unique culture of Jiangnan.
EP is a high-end fashion brand that belongs to Yaying Fashion Group, an apparel company based in Zhejiang province that designs women's clothes, shoes and accessories. The company first participated in the China Fashion Week in 2005. It was also a global partner of the China Pavilion at Expo 2015 in Milan, Italy.
Four product categories – vintage, luxury, modern and elegant – were showcased during the show on Wednesday. Celebrities and famous online personalities such as Li Hui, Yu Yu Zhang, and Li Danni were dressed in EP clothing during the fashion show.
