'Belt and Road' boosts Chinese cultural industry

Big chance for Chinese cartoons going global

Interviewee: Jiang Cong, Director of President Office, Guangdong Alpha Animation and Culture Co., Ltd.

“As one of the pioneers in the Chinese animation industry, Alpha founded overseas project department as early as 2000. Through attaching great importance to global market expansion as the core strategy of the company, Alpha has strived to promote international cultural trade cooperation in past years.”

“At present, Alpha has made exchanges with more than 20 countries that participate in the Belt and Road Initiative in the fields of animation broadcasting, toy sales, intellectual property authorization, project research and development.”

“Cultural confidence not only refers to the behavior of going out, but bringing in. Alpha not only helps China-made cartoon character Super Wings reach more audiences in the overseas market, but introduces iconic cartoon characters and their derivative products to China, SpongeBob and Peppa Pig included.”