Grammy Festival debuts in Beijing
The first Grammy Festival Beijing was held in Changyang Music Theme Park on April 30, 2018. Many Grammy winners and popular Chinese stars performed in the capital's Fangchang district.
Grammy Award-winning Daya, Macy Gray, Phoenix Band, and Pharrell Williams, as well as Grammy-nominated Carly Rae Jepsen, One Republic Band and Hong Kong stars Nicholas Tse and William Chan, hit the stage.
The music festival lasted from 2 pm to 10 pm. When night fell, "Apologize" by One Republic brought the atmosphere and the audience to an enthusiastic climax.
Damai.cn (Alibaba Live Entertainment Group), a strategic partner of the Grammy Music Festival Beijing Station, provided festival-goers with one-stop service designated "to the scene, on the scene, love the scene" with Ali ecological resources. At the same time, Damai.cn also set up a “Damai red shed” area providing interactive games such as music darts and tarot and gave out headsets, sunscreen cloaks, and scarves as rewards. Of those, the sunscreen cloak was the biggest immediate hit.
