Mainland winning hearts and minds in Taiwan
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Chuang Jia-ying, an associate professor at Taiwan Normal University, noted people in Taiwan are increasingly attracted to the mainland through consumption and pop culture. The younger generation in Taiwan watches a lot of TV shows from the mainland, such as talent show The Voice of China, and they know how to use Taobao, the mainland's leading e-commerce site, to shop online.
All of these affect their attitudes toward the mainland, she said.
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