Renaissance man

Some fashion bloggers only post and repost information from brands. But you're also a critic who doesn't hesitate to give your opinions – so in your mind, who has the best style in China?

Liu Wen. She can make every fashion item look effortlessly chic on her. I don't normally think that Erdos is a fashionable brand, but those sweaters look very chic on her. Also Xiao Song Jia, Liu Tao – she matches the watches with her outfits.

What's your personal style like?

I'm pretty slouchy in private. With friends, I wear hoodies. At fashion shows, I wear suits and the latest fashion items. I have a collection of more than 200 jeans. When I was younger, I tended to collect and maintain them, but now I just can't wait to wear new jeans.

How many fans does your WeChat public account have?

About half a million – and 60% to 70% of them are girls.

How do you work to publish an article on WeChat almost every day and manage your Weibo at the same time? Is everything written by you?

I haven't had any editorial assistants until the second half of last year. I opened my WeChat account a long time ago. My entire team has ten people; four of them are editors. So every week I have a meeting with the editorial team to discuss the key events that are happening, such as the Grammys; if there's no key event, we talk about the trends. After confirming the topics, the editors go on to research. Two days before publishing, I read their work, refine and correct the logical mistakes; that's the first draft. Then we work on the layout, so we revise it two times. If it's an advertorial, I talk with the clients and revise three times.

Are you ever concerned by the numbers of fans and the page views?

At first I was. There were often those blockbuster articles of more than 100,000 views [WeChat caps the view count at 100,000]. But now I'm not. I found those blockbusters are usually on love and relationships, or gossip – not necessarily on fashion. I'm not one of those blockbuster bloggers, but I'm lucky my fan numbers have increased very steadily each month.