Last year, the “Wangzhe Rongyao” (King of Glory) team of Tencent Games designed and published a new series of characters called “The Great Wall Guard Army” including the most famous ancient Chinese heroine Mulan in their hit game, which had garnered over 80 million daily active players and 200 million monthly active players by 2017 and had its international version “Arena of Valor” released in 2017.
According to Ji Zefeng, vice president of Tencent’s Timi Studio Group, the game production team would help arouse the awareness of protecting the Great Wall through promoting “The Great Wall Guard Army” in their official WeChat platform and video channel.
Meanwhile, an online interactive platform was planned to be launched in the near future, on which the public could contribute to the Great Wall renovation project via doing a little task to donate a piece of bricks.
Vice president of China Great Wall Society Dong Yaohui believed that a better and wider influence in society regarding the Great Wall protection would be achieved with the new powers of technology and Internet from Tencent involved.
Cheng Wu, vice president of Tencent Group and CEO of Tencent Films, revealed that Tencent aimed to tell more stories about the Great Wall and invite its users to participate in the preservation project of the Great Wall through interactive activities.
At a press conference announcing the cooperation project on preserving the Great Wall, Cheng also emphasized that the cooperation would be long and substantial with various plans carried out anually.
