A feast for the eyes: Will visually creative food be a new trend?

Another dessert that is as tasty as it is visually stimulating is the mousse cake in the shape of a steamed bun. Once the waiter pours water onto the dish, because of the dry ice underneath, the dessert is surrounded by rising smoke just like a magic show.

But if the food isn't enough, the waiters/waitresses are all dressed in white lab coats. Different kinds of experimental equipment are scattered throughout the store and there is even a big board with complicated chemical equations scribbled on it to simulate the real environment of a lab

Jimmy Wu, a photographer for 10 years in the advertising industry, is one of the store's owners and designers. He wanted to create a store that could self-market by creating a perfect and cool spot for taking pictures for social media, and in the meantime, save a lot on advertising fees. So he came up with the idea of Blank Lab because it is like a space with infinite potential.

"I knew of stores like this on Douyin," said customer Tian Xiaoxi, 22. "Because the food looks fancy and the interior decoration is perfect for taking photos, I wanna give the novel things a try."