Cold treats on offer

At the Richmond Olympic Oval, tourists can play ice hockey and see sites from the 2010 Vancouver Winter Olympic and Paralympic Games.

Over in Victoria, guests can spend an afternoon at the Royal BC Museum to get a glimpse of the history and development of the city, or revel in the British legacy as they sample classic afternoon tea in the romantic Butchart Gardens.

During the Spring Festival, Destination BC will offer two special itineraries for Chinese tourists, including a visit to the Second International Multicultural Art Festival in Vancouver, and a welcome ceremony in Victoria's Chinatown, where Chinese tourists can feel at home with an authentic Spring Festival atmosphere, while experiencing the beauty that comes from merging Chinese and Western cultures.

Chinese visitors can also take a stroll on the Capilano Suspension Bridge decorated with lights and see stunning snow-scapes in Whistler.

Wine produced at Richmond's popular Lulu Island Winery and ice wine from Okanagan's Summerhill Pyramid Winery are also something one shouldn't miss.

At the Beijing tourism promotion event, Destination BC also launched a winter online promotion campaign with the theme "72 Changes in This Winter", inspired from the famous Chinese novel Journey to the West.

The campaign focuses on four winter-themed experiences - skiing, classic winter travel, Christmas & New Year and the Spring Festival - and aims to attract Chinese travelers to spend an unforgettable winter holiday in the region.