Jenny Lou's: A 'green thumb' for growth

"Many foreign people often say shopping at Jenny Lou's gives an illusion of shopping in their own homeland, which really pleases me," Lu said, adding word-of-mouth effect played a significant role in Jenny Lou's initial stage.

"Day by day, Jenny Lou's brand gained momentum, and a growing number of suppliers from both home and abroad have contacted me and expressed their willingness to work with me," Lu said with a laugh.

Rich global supplier resources have always been a core advantage for Jenny Lou's in China's high-end supermarket industry. It is no exaggeration to say many emerging competitors will pay a visit to Jenny Lou's and thoroughly study the brand's business model, product categories and shelving arrangements before opening their own stores.

So far, nine branches occupy Beijing's business circles or upscale neighborhoods, welcoming customers from all walks of life.