Rural tourism helps Bijie bloom

City famed for its sea of azaleas fosters industry to lift incomes

Named for its sea of azalea flowers, the Baili Azalea Administrative Zone, comprising 68 villages across some 700 square kilometers of hilly land in Bijie, Guizhou province, is an experimental zone in a core poverty alleviation area.

The zone has struck a balance between ecological preservation and economic growth by boosting sightseeing and cultural experience tourism.

Rural tourism has created 46,000 jobs for residents, most of whom would otherwise work far from home as migrant laborers, according to the local government.

Last year, tourists from home and abroad made 798,000 visits to the zone - which has 16 characteristic villages, more than 20 scenic spots, 391 restaurants and homestays and 6,700 beds for travelers - generating revenue of 585 million yuan ($84.3 million) and helping increase average household income by 10,600 yuan a year.

The zone's administrative committee is working with travel companies and farming cooperatives to manage tourism resources.

The committee focuses on improving infrastructure facilities and public services, while the companies and cooperatives run and promote scenic spots.

All stakeholders have attached great importance to raising environmental awareness and encouraging residents to protect the local ecology.