Fueling cars - and customers, Shell looks to expand in China market

World-leading brands power Shell to new heights

Shell V-Power－global energy giant Royal Dutch Shell Plc's advanced fuel that cleans an automobile's engine of carbon deposits as it is used－was sold for the first time in 1998 and now has strong market in more than 70 countries and regions.

Shell V-Power is also the fruit of technological cooperation with Formula One racing legend Ferrari, underscoring Shell's consistent concept－"Fuels are different." Shell said V-Power can increase a vehicle's engine power and make every engine release its potential fully.

In May 2012, Shell V-Power officially entered China and it is sold in 61 Shell petrol stations in the northern city of Tianjin.

It appeared on the market in Chengdu in southwestern Sichuan province last year and were sold in regions including Xi'an and Beijing.

Shell and Ferrari have had a working relationship for nearly seven decades. During that period Scuderia Ferrari SpA－as the racing division of luxury Italian auto manufacturer Ferrari is known－won 16 Formula One World Constructors' Championships and 15 World Drivers' Championships.

DelibyShell is another noted brand of Shell. As the fresh food brand of the company's convenience stores, it aims to provide quality, tasty and fresh food and beverages.

Freshly ground coffee and bread that is freshly baked every day are items at the quality core of delibyShell. It also offers US cheese cake and local food.

Shell owns more than 7,500 24-hour convenience stores in 47 countries, which annually sell 250 million cups of coffee and 450 million snacks.

The company hopes to bring its leading operations experience of the fresh food brand to the Chinese market.

The company hopes to explore and satisfy Chinese customers' quality needs and enable them to taste fresh food and beverages during a driving tour.

Shell said customers can enjoy a series of different services from delibyShell as every store is equipped with employees that have been trained professionally and can make fresh food for customers on site and recommend carefully selected products.

DelibyShell at petrol stations provides, aside from Wi-Fi and clean toilets, rest areas in a modern design style to customers, offering them coveted rest space during a driving tour.