The "Urban Chill" featured the representative collections of eight of China's most iconic fur brands.[Photo provided to chinadaily.com.cn]
As sportswear has become increasingly popular fashion choice, the designers have not missed the chance to give it a fur twist. Coats with fur linings were designed for outdoor sports such as golf, providing comfort and warm, while allowing movement.
Popular dramas also provided inspiration. The US drama Game of Thrones promoted the wide application of longhair fox fur. And Morandi colors, which are colors with low saturation in gray tones, have been popularized by one of the hottest Chinese dramas recently, Story of Yanxi Palace. They were given a different interpretation with furs dyed in birch silver, sea bream purple, and rose gray.
