Made-in-China diamonds poised to shape global market

ONLY AS FASHION JEWELRY?

But in the view of De Beers and others with ties to the established diamond profession, there are still insurmountable differences between man-made diamonds and mined ones.

"Our research consistently shows that people see synthetic diamonds as a different product category from natural diamonds, just as they see synthetic rubies, emeralds and sapphires as different product categories from their natural counterparts," the company told Xinhua in a statement.

It is with convictions like this that De Beers decided to wade into men-made diamonds, intending to grab a growing sub-market and in the process solidifying the perception that man-made diamonds are inferior to mined ones, which will also safeguard its original business, experts said.