A growing number of travelers are seeking tourism experiences with particular focuses, Yang Feiyue reports.
More Chinese are seeking themed tours to satisfy individual tastes and enjoy in-depth experiences.
Roughly 30 percent of families with annual incomes between 100,000 and 300,000 yuan ($14,890-44,677) expressed strong interest in themed travel in a recent tourism-consumption survey.
The survey was conducted by China's biggest online travel agency, Ctrip, which compiled a report based on data from 8,000 travelers in 128 cities.
A total of 42 percent have spent over 10 percent of their incomes on themed travel in recent years and planned to spend more this year, the report says.
Ctrip has worked with other parties, such as outdoor clubs and experience-oriented camps, to cater to travelers with specific desires.
Its website offers nearly 30 categories of themed travel.
Photography, hiking, luxury, weddings and cross-country experiences are among the most popular themes.
