Hordes embark on flights of fantasy

Instead of the traditional way where a voice artist records lines alone, this collaborative approach allows the voice-over performer to see the emotional changes acted by others, prompting a natural reaction from an individual performer, according to Date.

"I heard that some foreign fans are learning Japanese so that they can understand the original version. We're very proud of that," says Date.

He adds that he hopes Chinese animators will continue to take inspiration from their own culture and similarly encourage overseas audiences to learn Chinese.

Currently codirecting the anime series Magmell of the Sea Blue, a Sino-Japanese animated series adapted from a Chinese comic book story of the same title, Date says he still marvels at the story's sophisticated narrative, which centers around the adventures of a rescuer of explorers on a newly formed continent.

Interestingly, more and more foreign animation filmmakers are seeking inspiration from China.

Marsden reveals that Sony is partnering with Base Animation in Xiamen, East China's Fujian province, to produce the animated feature Wish Dragon.