Inspired by traditional doctor's bags, the SerieS features an asymmetrically-cut trapeze shape, an off-center handle engineered for easier carrying and a double internal compartment that fits both business documents and a change of clothes. This piece was created with a male clientele in mind, as they were the most common type of business travelers in the 1960s.
In 1969, following the great success of the SerieS for men and the Carla bag for women, Fontana created the first women's version of the SerieS. Feminine in its proportions and characterized by softer and more sinuous lines, the bag maintained its on-the-go feeling thanks to the double zip and functional array of pockets.
"Valextra was created from the idea that luggage has to be for people on the go, those with a busy life to handle, so it has to meet the needs of the traveler," Ferrero says, adding that while the company values the functionality and beauty of their bags above all else, they have been designed to serve the needs of the modern people looking for a bag to fit every occasion.
"The brand is driven by innovation and modernity. Every product has been built across the history of Valextra, but at the same time, reflects our customers' current way of life," Ferrero says. "We try to make a product that is beautiful, but also meaningful to the people of today."
