GengMei taps AI to give customers a better look

Chinese cosmetic surgery platform GengMei launched on Wednesday a new AI system that helps users decide how to have a better look, a move aimed at further enhancing its service to both customers and facilities.

The company said it used technologies such as face recognition, 3D simulation and machine learning, and relied on professional aesthetic knowledge and the huge data of app users' photos and cosmetic surgery pictures the company had accumulated, to develop the new system.

The service enabled users to have AI-based intelligent analysis of their look, intelligence simulation of a new look, and intelligent skin status analysis.

The new service will help the company to push cosmetic surgery information to users more decisively, according to executives of the company.

Liu Di, the company founder and CEO, said AI and internet technologies are reshaping the landscape of cosmetic surgery industry in China, as they help to better meet demand from the young people, who are the majority of cosmetic surgery customers in China and want personalized cosmetic surgery advice.

As early as 2017, the company launched an AI simulation system for cosmetic surgeries, with which users can have simulation effects for some cosmetic surgeries such as double eyelid operation.

The size of the cosmetic surgery market in China exceeded 220 billion yuan in 2018, with huge potential to tap compared with developed countries, according to Zhu Meiru, deputy secretary-general of Chinese Association of Plastics and Aesthetics

The industry is estimated to develop with compound yearly growth of 22.7 percent throughout the next three years in China, and in 2020, the market size will be more than 400 billion yuan, she said.