Entering the museum, visitors are soon lost in Erlich's parallel universe, where an uprooted building hangs in midair, clouds float in a dark room, and fully clothed people chat and walk underwater in a pool.
Wandering in this universe with wide-eyed amazement and full awareness, visitors may try to steel themselves against more deception, but finally find their all-time preconceptions challenged and shattered through each of the exhibits.
"By design, there is no complete work without the audience. In my work, the audience temporarily becomes an element of the work itself. Their individual participation and experience are a level of involvement that makes them essential to the process," said the artist.
After walking out of the upside-down reality with a head full of ideas, visitors are likely to question what on earth reality is, and begin to relish the newly gained perspectives on daily scenes and objects, which is roughly the Erlich impact on each viewer.
