Lorre said writing for a streaming show has changed his writing style. "The streaming environment is driven by subscription. Networks are driven by audience demographics. Now, I'm not concerned how old the audience is, just if there is one. (At Netflix) ...in the commercial-free zone, you are not writing to an ad break to bring the audience back ... so the story flows differently."
Another well received panel was "Winning with eSports." E-marketer estimates that 30.3 million people in the United States watch eSports at least once a month, up 18 percent over the previous year and nationwide, pulling in over 213 million US dollars in ad revenues - a trend expected to continue to grow.
Lindsay Ullman, head of Business Development for the NBA's 2K eSports League, said she was surprised to discover that community is even more important for eSports than it is for sports.
PepsiCo's Head of Brand Communications and Consumer Engagement for Mountain Dew, Erin Chin, added that community goes beyond just eSports themselves. "Women in gaming is a big initiative... so we have a program with ATT for a Women's Development Training Camp where ATT female executives come to teach and inspire young women gamers."
Ron Rheingold, director of strategic partnerships for Twitch, subsidiary of Amazon and the leading US eSports video streaming service, told Xinhua that all kinds of people are now identifying as gamers and embracing it as a lifestyle - celebrities, rappers, mainstream users.
Other hot topics were iSpot's summary on how big data is influencing entertainment industry acquisitions and sales; how Comcast, Disney, Viacom and Horizon Media are using addressable advertising to revamp network and cable television's ad spend ROI's; how to reestablish trust in advertising, and more.
