Starring partners
A new documentary series about China's rich cultural history made in conjunction with the BBC started to air domestically after its debut abroad, Zhang Lei reports.
The collaboration between the two leading broadcasters was so promising that they intend to work together in the future. The documentary reflects the growing trend by the China Media Group's Center of Film, TV Drama and Documentary for collaborating on international projects. Since the latest rebranding of the Documentary Channel, the channel's weekly ranking entered the Top 20 among its Chinese peers in the same time slot, with a growing international exposure.
He says the center will seek more joint ventures in 2020, produce more documentaries with an international flavor, as it moves to raise its international brand awareness through producing content aimed at younger audiences.
Katy Xu, vice-president of China and North Asia for BBC Global News, says the collaboration between BBC World News and the China Media Group's Center of Film, TV Drama and Documentary has been successful. The accessible documentary series has already generated much interest in ancient and modern China.
"We are excited to know that the English version has already been broadcast by the BBC, and we are now looking forward to the Chinese audiences' support for the Chinese version."
