JD Daojia orders surge in lower-tier cities during April event

JD Daojia, the on-demand retail platform of Dada Group, said its overall peak-day sales rose 1.1 times on a yearly basis, while its sales in third- and fourth-tier cities surged 4.8 times year-on-year during its fifth anniversary shopping festival, which lasted from April 5 to 16.

Fresh produce, personal care products, snacks, imported commodities and dairy products have seen rapid growth during the promotional event, while sales of smartphones jumped fivefold compared with January.

JD Daojia has partnered with leading retailers and brands, including Walmart, Yonghui, CR Vanguard, Unilever and Pepsi Food, to offer coupons with a total value of more than 250 million yuan ($35.2 million) to consumers.

In addition to providing coupons, it also ran other interactive promotions, including three livestreaming events with over 700,000 viewers, where participants received products, exclusive vouchers and other discounts on snacks and drinks, and dairy and personal care products.

The most popular types of products sold during the livestreaming events were snacks and dairy products, including milk, ice cream and potato chips.

JD Daojia is able to provide consumers in more than 700 counties and cities across the country with "one-stop shopping, one-hour delivery" service, covering nearly 100,000 chain stores and millions of products in various categories. Almost all of JD Daojia's orders are delivered by Dada Now, Dada Group's complementary local on-demand crowdsourcing delivery platform.

During the COVID-19 outbreak in China, Dada Group played a critical role in providing essential products such as medical supplies and fresh produce to customers as they increasingly opted for delivery services.