Chengdu is virtually back to business
Augmented reality exhibition offers residents some post-lockdown entertainment, as well as helping consumer footfall in the Sichuan Capital, Zhang Lei reports.
The exhibition will run until May 17, and is full of joy that not only includes a variety of activities, such as an online guide map with all the themed areas, a lucky draw, and gift-giving for VIP members, but also introduces peripheral products such as artist-branded skateboard, kids backpacks, eye masks and stickers.
"Chinese consumers, especially the younger generation, love living a quality life ... they care about their individuality, and have different pursuits to match their lifestyle, that comes via exploring new experiences and products, says Sherri He, managing director for China at Kearney, the US-based management consulting firm.
The introduction of technologies including AR, virtual reality and artificial intelligence with various art themes will not only offer Chengdu residents the chance to keep pace with global trends, but also improve the city's ability to attract more tourists, investment opportunities and the growth of emerging business models, says Ma Yu, a researcher at the Chinese Academy of International Trade and Economic Cooperation in Beijing.
Emerging and upgraded consumption is expected to unleash new drivers for the economy in the post-COVID-19 era, he says, adding that both the government and businesses will make an effort to facilitate the integration of online and offline consumption and upgrade traditional retail and services.
