China to launch platform for online museum products

BEIJING -- China's National Cultural Heritage Administration on Monday said it will launch a platform in collaboration with Xinhua News Agency to show the best of the online products of the country's museums.

The launch will be part of a series of events scheduled for May 18, the International Museum Day, in Nanjing, east China's Jiangsu Province, according to the administration at a press briefing.

Since the COVID-19 outbreak, museums across the country have been delivering fine cultural products online via various forms such as online exhibitions, virtual galleries and digital museums, which received a warm response from the public, it said.

Based on that, the administration will work with Xinhua News Agency for the first time in collecting and displaying the best online exhibition products on the platform, which will also feature livestreams with celebrities and experts to interpret the products and explore approaches to innovatively convert and develop fine traditional Chinese culture, according to the administration.

China joined the International Council of Museums in 1983 and has held events themed by the International Museum Day annually since.