Huawei's new flagship store reveals potentials of tech and consumption

The long queue out of Huawei's Smart Life Hall on its first opening day on Saturday speaks volumes to consumers' thirst for the convenience of advanced technology, and the potential consumption capacity of the city.

The store in the Joy Center of Shenzhen, South China's Guangdong province, has the conditions to become a new must-see spot in the city for not only the more than 2,000 cutting-edge gadgets that cover the whole series of Huawei products, ranging from smart phones to cars, but also its fashionable decor. Among the goods there is the Huawei P40 Pro+ mobile phone, which was launched that day.

Some Huawei fans call the store a perfect combination of technology and beauty.

As the first flagship store the telecommunication technology giant opened this year, it puts goods in the scenes they are made for. There are five settings — office, home, gym, traffic and entertainment — to immerse consumers so that they can better experience the products.

It is noteworthy that a Huawei HiCar was presented in the hall, the first time the company showed a car in one of its brick-and-mortar stores. The car can be controlled by smart phone, and is a production of a number of driver-car interaction technologies. On the second floor of the store, there is a coffee bar, a children's exploration zone and an after-sales service desk.