The show inspires viewers, especially women, to live according to their own desires instead of giving in to societal pressure, comments say.
The show takes on cliche expectations that women should have families of their own and get recognized in careers in their 30s.
Hashtags about the drama, from discussions about the main characters to the idea of marriage, have consistently made the trending list on Sina Weibo.
Actress Jiang Shuying plays Wang, a luxury retail store's top saleswoman who leaves a small town to chase her dreams in a metropolis, in the new series.
Wang works diligently, standing for 10 hours a day before squeezing her way through the rush-hour subway to exhaustedly return to her rented apartment far from her downtown workplace. And even after being sent to hospital for an acute disease, she still cares about returning to work as she fears losing a significant client.
