Apple launches new watches, iPads and a subscription bundle

The new iPad Air features an all-screen design of 10.9-inch Liquid Retina display, with upgraded camera and audio, a new integrated Touch ID sensor in the top button, and the A14 Bionic chip, the company said in the announcement.

"This is our strongest iPad lineup ever, giving our customers even more ways to enrich their daily lives," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing.

The new iPad Air, which includes a 7MP front-facing FaceTime HD camera, now features the same 12MP rear camera used in iPad Pro for photos and 4K video capture, Apple said.

The company said the newest A14 Bionic chip makes it easier for users to edit 4K videos.

Using 5-nanometer process technology, A14 Bionic is packed with 11.8 billion transistors. The latest-generation A-series chip features a new 6-core design for a 40 percent boost in CPU performance, it added.

The new iPad Air will be available next month in five colors of finishes of silver, space gray, rose gold, green, and sky blue, starting at $599.