Global enterprises taking part in third CIIE

Consumer goods

The exhibition area covers four exhibition halls, far exceeding original plans for the exhibition area.

The sector features many sections, including cosmetics and household chemicals, household goods and gifts, intelligent life and home appliances, maternal and child products, sporting and outdoor leisure, and fashion trends and arts.

Some highlights:

· Two special committees of the CIIE Enterprise Alliance, on consumer goods and sporting, have been established.

· An increasing number of well-known brands in foreign countries have signed up for the CIIE.

· Dozens of leading technology-driven brands and newly established brands in cosmetics and personal care fields attend the CIIE for the first time.

· More than 200 brands in intelligent life, electrical appliances, household appliances and furniture fields including many "hidden champions" - a term to describe enterprises that dominate a narrow business segment but are largely unknown to the general market - bring their latest developments to the expo.

· Some brands in the fashion and clothing industries are launching jointly designed collections, customized products and limited editions during the third CIIE.

Sporting goods subsection

The CIIE has for the first time set up a sporting goods subsection at the consumer goods section. The area has drawn dozens of global leading event companies, brands and technology enterprises. It serves as a trade platform for businesses engaging in basketball, running, sailing, riding, indoor fitness and esports. A series of hot topics in the sports industry will be discussed including youth sports training and integration of traditional sports with esports.

What to see

L'Oreal

The company, which specializes in beauty-tech transformation, is presenting a large number of beauty-tech innovations, which include the Asian debut of Perso, the world's first device for personalized at-home skincare and cosmetics formulas. Beauty-tech solutions co-developed with tech company ModiFace, which include skincare, hair coloring and makeup, are demonstrated. A makeup recommendation AI application known as Face Architect is on display.

Shiseido

Shiseido has expanded its exhibition area and brought many new products and services to the 2020 CIIE. Its luxury brand The Ginza and high-end skincare brand Baum are on display.

Decathlon

Six subsidiaries and 40 brands under French sporting goods retailer Decathlon are taking part in the 2020 CIIE. Products for camping, indoor fitness, skiing, diving, canoeing, rock climbing and equestrianism are lighting up the newly established sporting goods area. Some innovative products including a quick inflatable kayak and a full-face snorkel mask used by medical service providers in Europe during the COVID-19 pandemic are also on display.

Nike

It's Nike's first-time participation in the CIIE. The sportswear giant joins hands with its partners to promote public sports, charitable work and sustainability. It is organizing a Move to Zero workshop, and inviting artists to use recycled materials to make artworks during the third CIIE.