Defeating poverty

"My husband and I have always been very fond of the natural, unpolluted environment of the countryside, and we longed for the self-reliant rural lifestyle. Because our working hours are flexible, we came to Zhujialin to record the idyllic life with short videos," Wu says.

Both natives of Linyi, Wu and her husband started researching the renovated villages in the area and went on trips, eventually choosing Zhujialin to settle down.

"It has peaceful surroundings, with mountains and rivers, a well-protected environment and overall enhanced infrastructure. There is a lot of young creative talent in the complex, so it also provides a good atmosphere to undertake one's own startup."

Wu says they have posted 20 short videos about the idyllic lifestyle after arriving in Zhujialin, receiving a total of over 20 million views and more than 500,000 followers.

The old buildings have been renovated into bed-and-breakfast spaces, cafes and small cinemas, yet retain their antiquated rustic look. The museums and galleries display regional handicrafts, including paper-cuts, embroidery and rattan works, fresh farm produce and related products.

The local government has launched policies favorable to companies and talent, so far attracting 18 entrepreneurial teams and landing 26 industrial projects in the Zhujialin area.

"Compared to conventional villages, Zhujialin is more in line with young people's expectations of a modern rural life. Its natural environment, entrepreneurial atmosphere and governmental support provide a guarantee for young people who work in the countryside," Wu says.

Xu Congjiang, chairman of the Zhujialin Rural Construction and Development Co Ltd, says the company has developed 42 family-friendly projects, such as making sachet bags.