Ethnic minority groups have joined in, too, with more creative styles.
Florasis, or Hua Xi Zi, a Hangzhou-based brand established in 2017, brought a series of lipsticks to market inspired by the Miao people's intangible cultural heritage. Both the package and the lipstick are designed with exquisite patterns.
Wayne Goss, a popular British makeup artist on YouTube, claimed Florasis was one of the best products he ever used.
"…flower essence or Chinese herbs….which is just a very unique way of making products,” the influencer said in a video.
