S-Class Maybach enhances luxury position of Mercedes-Benz

Sustained China success

Chinese customers witnessed two of the company's most recent Maybach models, including the GLS Maybach in 2019 and the current Maybach S-Class earlier in 2015 when the sub-brand entered China, successively making their debuts here.

Since coming down the pike, more than 60,000 examples of Maybach S-Class have been delivered worldwide.

"We are honored, that in no other market the Mercedes-Maybach S-Class has been more successful than in China, with more than two-thirds of all Mercedes-Maybach S-Class models sold here," said Hubertus Troska, member of the Board of Management of Daimler AG, responsible for China.

In 2019, its sales reached a record high, equivalent to 700 units sold in China, its largest market worldwide, every month.

"We all believe the strongest growth in the automotive world will be experienced over the next five to 10 years in China," he said, indicating an aspiration of rolling up its sleeves in the Chinese market to create mutual benefits, a week earlier at the China Development Forum.

China has been the pacesetter of the world's premium auto business since 2018. The country's leading position was further extended a year later to a 31 percent share of the market, according to recently released research by the China Passenger Car Association, a national academic organization.

The Maybach sub-brand is deemed, together with AMG, G and EQ, as one of Mercedes-Benz's future pillars, and a key part of the brand's overarching strategy that targets structurally higher profitability.

"Our Maybach S-Class and our Maybach GLS SUV are designed to delight the most demanding customers here in China, our most important market, and around the world."

He also stated that the plug-in hybrid model of Mercedes-Maybach will come soon and in the future, an all-electric model will be part of the lineup.

The epic Maybach duet

The all-new S-Class Maybach in further shapes the profile of the Mercedes-Maybach family, on the basis of a sublimated understanding of luxury and superlative quality.

For instance, the model's pronounced radiator grille with Maybach lettering preserves legacy to the best possible form, while the revolutionary "DIGITAL LIGHT" headlamps deploy a resolution of 1.3-million pixels on each side, representing the most advanced digital technology.

Inside is a serene feeling of calm and comfort. Maximum legroom in segment is offered, thanks to an ultra-long wheelbase that is 180 mm longer than the longest S-Class so far, while passengers in the back can relax into the executive seats.

It cannot be denied that the Mercedes-Maybach S-Class is a marvel of technology, equipped with the latest intelligent safety assists from the PRE-SAFE Impulse side to the industry-first rear-seat frontal airbag.

In addition to the debut of this distinguished model, the all-new Mercedes-Maybach GLS SUV celebrated its market launch as well."This is the first time that our Mercedes-Maybach brand has expanded into another segment, the SUVs," said Jan Madeja, president and CEO of Beijing Mercedes-Benz Sales Service.

He said the all-new Maybach GLS defines the timelessness of luxury in three aspects: distinctive design, cutting-edge technology and sophisticated luxury.

There is no doubt of its identity as a Maybach model, from the twotone paint finish to its impressive front end with the Maybach exclusive grille together with the standing star on the bonnet.

And the 3-liter in-line 6 or the 4-liter V8 engine in combination with the 48 V on-board electrical system brings a powerful output, while guaranteeing driving efficiency too.

Meanwhile, the dedicated Maybach drive program offered for the first time for even less noise and vibration, together with one of the most advanced E-ACTIVE BODY CONTROL, realizes an utterly smooth riding experience.

"It stands for the ultimate excellence and exclusive luxury, as well as maximum comfort and state-of-the-art technology, making it the most desirable luxury SUV ever," Madeja added.