Participants to China-Russia media webinar urge joint effort in common challenges

I don't think the pandemic will affect print media that has already been digitalized. Before the outbreak, the traditional media industry had undergone tremendous changes. And to be more specific, this huge change has enabled the industry to calmly face the crisis brought by the pandemic.

People's demand for print media has gone through a fundamental change to the consumption of its content, because of the wide application of digital technology in the media industry, such as social networks, information aggregation and recommendation services, applications and instant messaging programs.

Therefore, during the pandemic, the top priority of the media industry is no longer the form of the media, but whether the management and editors of publications can quickly respond to changes in the situation and adjust their work policies quickly.

- Oksana Zadunayskaya, deputy editor-in-chief of Rossiyskaya Gazeta