Coca-Cola reports solid volume growth in sparkling soft drinks

For example, Coca-Cola Ginger+, a new product launched in China in November 2020, was customized for Chinese consumers and developed under the disciplined innovation framework. It is also Coca-Cola's first global sparkling product that consumers can drink after heating it.

In the fourth quarter of last year in the country, the beverage giant launched a variety of hot beverages, including COSTA British Black Tea Latte, Minute Maid Osmanthus Pear and Minute Maid Honey Yuzu.

Minute Maid also launched Apple Cider Vinegar in southern China, where the weather is relatively warmer. These innovations help better serve Chinese consumers drinking habits and taste preferences in various scenarios, the company said.

In digital channels, the company continued to invest in omni-channel opportunities. For example, the company capitalized on the booming trend of retail online-to-offline in China. The company gained 3 points of value share during the year across these platforms, which are leading overall digital commerce growth in China.

During the Double 11 shopping holiday in November, Coca-Cola China's total sales on O2O platforms increased by 61 percent over the same period last year. Transactions hit 130 percent year-on-year growth on JD.com, 178 percent year-on-year increase on Hema Fresh and 121 percent year-on-year rise in the Tmall flagship store.

In January 2021, Coca-Cola Company's first fashion apparel and accessories flagship store in China officially launched on Tmall, providing Chinese consumers with a wide variety of fashion items in collaboration with global designers and local fashion brands. In the future, the flagship store also will offer rPET items for sale to help consumers understand the value of recycling and promote sustainable consumption.