British hair product brand ghd launches flagship store on Tmall
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2021-04-27 15:59
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British leading hairdressing brand ghd, also known as good hair day, launched its online flagship store on Tmall, Alibaba's online shopping platform, Friday during a launch event in Shanghai.
Also as a way to celebrate the 20th anniversary of the brand, a hair show with fashion models whose hair was done by professional hairstylists using ghd products was held during the launch event.
"2021 is a significant year for ghd. It is a milestone for ghd to introduce our brand to the potential Chinese market 20 years after its establishment," said Jeroen Temmerman, CEO of ghd.
