Sustainability is the new fashion

The brand received Forest Stewardship Council certification, approving that it sources materials that meet strict standards to protect forests, and the animals and people who depend on them.

During China Fashion Week, which was recently held, an increasing number of Chinese brands showed their practice of sustainability.

Demain presented the potential of plant-based regenerated fiber; Damowang formed recycled PET fabric into clothes, which cause 32 percent less carbon emission while producing comparing to normal PET fabric; I-La introduced new collection made from biodegradable natural materials; Chicco Mao called attention to the catastrophic impact of global warming on coastal ecology through design.

According to the report, although the number of mass market retailers, who make products from sustainable materials, stays low, it has increased fivefold in the last two years.

Yan Yan, the head of Responsible Supply Chain Association, talked about sustainable fashion at China Fashion Summit on March 27.

She said, "the realization of sustainable fashion counts on the transformation of the whole industry, involving designers' awareness, the selection of raw materials, manufacturing process, consumption orientation and where will these products end up with."