Designing success one stitch at a time
By HE QI in Shanghai |
China Daily |
Updated: 2021-05-15 09:05
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Launched in 2015, the Global Creative Call Out has promoted more than 80 brands. It provides marketing strategies, supporting channels, as well as special funds to original brands.
In 2019, Lane Crawford cooperated with LABELHOOD to support the designers on the LABELHOOD platform. So far, four designers have launched their collections with the support, including Wei.
"Buyers have a clear purpose to place an order, that is the products have commercial values and can sell well. The dilemma that many designers may encounter is that they might not have a good platform to balance their commerciality," Wei said.
So far, the products of JACQUES WEI are on display in Lane Crawford malls in Beijing, Shanghai, and Chengdu.
