For the individual character posters, she also incorporated the same motifs and she worked hard to visually present the personality of each role.
"Unlike taking a portrait, which directly shows the subject's personality, for a character poster, I need to show the personality, attitude and some element of the character's story arc, not just an image of the actor," she says.
"My previous photography employed a style more akin to fashion, with strong color. Taking photos for a film, however, is not pure personal creation. I have to use my lens to present the director's vision."
For the upcoming Hong Kong action film Raging Fire, Tsang has been experimenting with mixed-media to create the poster-she uses 3D rendering to create a figure before adding fire effects.
"The wireframe figure is created and I want to show that when a person gets extremely angry, their skin and whole body will be consumed with a burning fury, presenting the theme of the film," she says, adding that adopting an abstract approach into a poster is satisfying to her creatively.
"I also try to use different filters on posters on different social media platforms to attract the audience," she says.
Light in Motion
From April 24 to May 23, Tsang's work, alongside that of photographer Lo Yuk-ying will be exhibited at Light in Motion: Photo Exhibition of Hong Kong Movies 2021. The joint exhibition, initiated by Create Hong Kong of the Government of the Hong Kong Special Administrative Region, will be hosted by Yanjiyou Bookstore at the K11 Art Mall in Guangzhou, Guangdong province.
