Stella McCartney unveils new campaign to end fur trade

"I am proud to partner with Humane Society International and to help raise awareness of the incredible work they do – please join us in ending this horrendous practice by signing their petitions now," she added.

Progressing this cruelty-free ethos forward through fashion, Autumn 2021 launched the Vegan bags collection that is made with 80 percent eco-friendly materials, making it the British fashion house's most sustainable to date.

"Stella McCartney's inspiring leadership on fur-free fashion is second to none, so we are thrilled to partner with her on this exciting new initiative calling for a global end to fur cruelty. Millions of animals on fur factory farms endure deprivation and pain for the fur trade, and animals trapped and drowned in the wild suffer terribly too – simply for fashion items no-one needs. We're proud to stand with Stella McCartney and her celebrity advocates to say it's time to call time on fur," said Jeffrey Flocken, president of Humane Society International.