Migu helps power 5G plus cloud gaming

Migu Co Ltd, a subsidiary of China Mobile that provides digital content and services, is stepping up the push to promote the development of the cloud gaming industry, whose market size is forecast to hit 22.28 billion yuan ($3.45 billion) in China by 2022.

Liu Xin, general manager of Migu, said with the rapid development of 5G, the cloud gaming industry has entered the fast lane of development, and China Mobile will promote the integrative development of "5G plus cloud gaming" in four aspects including technology, products, channels and content.

On Friday, Migu announced that it has teamed up with Xiaomi Corp, Chinese cloud service provider Kingsoft Cloud and other partners to launch a new initiative to better distribute cloud gaming content.

The plan was unveiled at the sidelines of the ongoing China Digital Entertainment Expo & Conference, a major gaming and digital entertainment exhibition also known as ChinaJoy in Shanghai.

Migu said the new initiative is a game distribution plan based on cloud technology. It will rely on the cloud capabilities and distribution channel capabilities of China Mobile and Xiaomi to provide cloud-based game services for traditional game developers and to cultivate a better operating environment for cloud-native games.

It is designed to help the gaming industry to boost cloud game distribution capabilities, lower the threshold of distribution, build a new cloud game business model through an innovative 5G cloud game experience, provide the highest quality services for users, and create value for partners, Migu added.

Migu said China Mobile's cloud distribution will rely on its sprawling 5G network, 950 million individual users and 230 million home broadband users, and provide users with a high-quality cloud gaming experience through its own advanced integrated solutions of cloud, network, edge computing and end-to-end technologies.

China is expected to have 557 million users in cloud gaming, and the market size of the cloud gaming industry in China is expected to reach 22.28 billion yuan, according to data from the 5G Cloud Gaming Industry Alliance.